lead scoring
Browse lead scoring from Marketing Tech Stack.
Marketing Confession: I Never Revisit My Lead Scoring
Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know I’m supposed to revisit things every once in a while to make sure the model is working. I’m a marketer in the 21st century; I’m supposed to learn from the data and get better. I get […]
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve asked you multiple times to stop all marketing, to take a sabbatical and learn soap making or basket weaving. But your manager just sent an email with an idea for a new campaign. What now? Back before fancy technology like machine learning, […]
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their engagement with your content. People earn higher scores […]