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Google Passage-based Indexing: What Content Marketers Really Need to Know
When Google first announced the impending roll-out of its passage-based indexing update, it created a bit of a stir in the digital marketing community. The biggest concern centered on assumptions that it would usher in a new era of rules for SEO practices. Fast-forward to now – more than a year after the update – […]
Title Tags & More: Google vs. Businesses?
Google: can’t live with it, can’t live without it? As a marketer, I’ve spent much of my career kneeling at the altar of Google. If you want your site to be found, you have to follow their rules. But it’s felt like the last year has been full of marketers scrambling to adjust to changes […]