data management
Browse data management from Marketing Tech Stack.
Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of organizations, customer data tends to linger in varying systems used by departments ranging from sales to customer service to product development to, obviously, marketing. Then there’s all the data customers leave behind every time they interact with […]
Help, I Don’t Understand Third-Party Data v. First-Party Data
Dear Irene, I shouldn’t admit this, but I’m a career marketer who’s been trying to follow all the news lately, and…I don’t really understand the difference between first-party data and third-party data. It seems like it’s pretty important. Please help! Sincerely, Faking It Till I Make It Dear Faking It, I’ll let you in on […]