Tagged CMS
Articles tagged CMS on Marketing Tech Stack.
What the Heck Is Headless CMS?
If a phrase ever conjured up an image for me, headless CMS is it. (Bloody-stumped torso, if you’re wondering.) Sorry for that visual, friends. That’s ba-SCUSTIN, as my 3-year-old would say. But moving past the off-putting name, headless CMS is a technology that marketers should familiarize themselves with. We’ll go a bit more in-depth later, […]
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your toolbox? I mean, getting that first direct mail postcard with your name in the headline…ah, the feels! Things have evolved, to put it mildly. You can’t just pop your recipient’s name into an email subject or headline and expect it to do […]