Tech Reviews
Articles in Tech Reviews from Marketing Tech Stack.
Adobe Marketo Review: Useful Insights from a Power User
Adobe Marketo review: Top takeaways What’s awesome Adobe Marketo is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms) while still allowing for customization and complexity to fit any business requirement. Also, Marketo has […]
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really customizable, so you can make it your own. Almost any function […]
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that Pardot has a different name. It is now Marketing Cloud Account Engagement. The rebrand hasn’t affected the existing features, login or pricing tiers of Pardot. The changes are more related to the Pardot branding and product positioning. This change […]
HubSpot Review: An Honest Look at When It Is (and Isn’t) Right for You
HubSpot review: Top takeaways What’s awesome HubSpot put a lot of thought into how sales and marketing folks work, and how they work together, so a lot of the platform is pretty intuitive. There’s a sales activity feed which shows all of the recent activity that’s relevant to me at a glance. There’s a […]