Reporting & ROI
Find clear advice on marketing reporting, attribution, and measuring return on investment.
Demystifying Multi-touch Attribution
We, as marketers, have been forced to live with a profound and undiscussed assumption for years. Saying it out loud is taboo. We cringe every time we have to present our marketing and sales funnel findings, in the hope that no one points out our assumption as false. The assumption? That only one prospect interaction […]
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog posts and nurture series, it can be tempting to say, “Trust me. There’s a reason our sales numbers have improved.” But, when that’s just not enough, Pardot Connected Campaigns are there. For years, Pardot users painstakingly maintained separate […]