Tagged search engine marketing
Articles tagged search engine marketing on Marketing Tech Stack.
Startup Marketing: Should I Focus on Paid or Organic Tactics First?
“Gee, looky here! A brand-new widget from a brand-new company that I’ve never heard of, AND my colleagues have never heard of, AND the internet has apparently never heard of. I am IN!!!” — said nobody, ever If you’re in the early stages of starting a business, it’s time to get your startup marketing plan […]
8 Tips & Tricks for You to Optimize SEM Campaigns
Previously, we talked about the differences between search engine optimization (SEO) and Search Engine Marketing (SEM). TL;DR? Quick recap: SEO refers to organic (free) tactics that boost your online visibility and rankings on search engine results pages (SERPs; OMG so sorry about the alphabet soup). Meanwhile, SEM refers to paid advertising to increase traffic to […]
What Is SEM (Search Engine Marketing)? (Hint: It’s Not SEO)
Let’s clarify something and get our acronyms spelled out at the same time: search engine marketing (SEM) is not the same thing as search engine optimization (SEO). But please! Don’t feel bad if you’ve been using the two interchangeably. In fact, SEM used to be an umbrella term for these core digital marketing strategies. Over […]