Tagged eloqua
Articles tagged eloqua on Marketing Tech Stack.
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would “still work”, but support would no longer be able to help with any issues. If […]
Eloqua Pitfalls: 6 Common “Traps” to Avoid
Eloqua is a really powerful marketing automation platform, and there’s a ton it can do. However, it’s not the most intuitive system I’ve ever used. I’ve gathered this list of problems I’ve run into over the years — let’s call them Eloqua pitfalls — to help you avoid some of these same traps. 1. Programs […]
Getting Started on Eloqua: 6 Tips for a Better Implementation
Getting started on Eloqua might feel a little overwhelming, and in truth, it’s not the easiest project you’re ever going to take on. It’s a powerful tool but it’s also very complex, and the available training is a little on the limited side. There are some important strategic things you’ll need to think through before […]
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really customizable, so you can make it your own. Almost any function […]