Marketing Grit (For Startups)
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Startup Marketing Metrics: How to Establish Your Own
One of the hardest parts of working for a startup is making every penny count. What’s the best way to ensure you’re being cost-effective and generating the right leads? Well, throw a digital strategy against the wall and see what sticks, obviously. KIDDING. If that were the method, this would be a very short article. […]
Startup Marketing: Should I Focus on Paid or Organic Tactics First?
“Gee, looky here! A brand-new widget from a brand-new company that I’ve never heard of, AND my colleagues have never heard of, AND the internet has apparently never heard of. I am IN!!!” — said nobody, ever If you’re in the early stages of starting a business, it’s time to get your startup marketing plan […]
Startup Marketing: 10 Questions to Ask when Marketing on a Budget
Budgets for startup marketing are always a little tricky, and very fluid. However, when you have a tight budget, staying on that budget is incredibly important. Some of the challenges you might face when developing your budget include: a lack of data (what was last year’s avg CPL [cost per lead]? Beats me!), unrealistic expectations […]
Welcome to Marketing Grit: Marketing for Startups
Welcome to Startup Land, where budgets are razor thin, you’re always out of time and you’ve got sky-high goals and targets. Buckle up! Hi there, fellow marketer. I assume you’re reading this post because you’ve gotten on the wild ride of marketing for startups. Or maybe you’ve been doing this for a while already, and […]