Tagged marketo
Articles tagged marketo on Marketing Tech Stack.
Why Adobe Marketo Tokens Are a Game-Changer
No matter how you may feel about Adobe Marketo as a marketing automation platform, everyone agrees that the token feature is the bee’s knees. It is an incredibly simple feature that provides infinite value to both the marketers using the tool and the contacts that receive emails that use them. All MAPs have a token-like […]
Don’t Get Trapped by These 3 Adobe Marketo Pitfalls
Every marketing automation platform has their really good points…and a few things that just kind of suck. Well, Adobe Marketo is no different. But by learning from others who have gone before you, you can avoid falling into some of the most common traps. This article aims to help you avoid three key Marketo pitfalls, […]
Getting Started on Adobe Marketo? What You Need to Know First
First, congrats on getting started on Adobe Marketo! It’s a great, flexible and powerful marketing automation platform. You do have a bit of work ahead of you, but a strong implementation makes for much easier usage later. Here are a few things I’d recommend to keep in mind, based on my experience as a consultant […]
Adobe Marketo Review: Useful Insights from a Power User
Adobe Marketo review: Top takeaways What’s awesome Adobe Marketo is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms) while still allowing for customization and complexity to fit any business requirement. Also, Marketo has […]