Tyler Haire
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Don’t Get Trapped by These 3 Adobe Marketo Pitfalls
Every marketing automation platform has their really good points…and a few things that just kind of suck. Well, Adobe Marketo is no different. But by learning from others who have gone before you, you can avoid falling into some of the most common traps. This article aims to help you avoid three key Marketo pitfalls, […]
Getting Started on Adobe Marketo? What You Need to Know First
First, congrats on getting started on Adobe Marketo! It’s a great, flexible and powerful marketing automation platform. You do have a bit of work ahead of you, but a strong implementation makes for much easier usage later. Here are a few things I’d recommend to keep in mind, based on my experience as a consultant […]
Adobe Marketo Review: Useful Insights from a Power User
Adobe Marketo review: Top takeaways What’s awesome Adobe Marketo is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms) while still allowing for customization and complexity to fit any business requirement. Also, Marketo has […]
Eloqua Pitfalls: 6 Common “Traps” to Avoid
Eloqua is a really powerful marketing automation platform, and there’s a ton it can do. However, it’s not the most intuitive system I’ve ever used. I’ve gathered this list of problems I’ve run into over the years — let’s call them Eloqua pitfalls — to help you avoid some of these same traps. 1. Programs […]
Getting Started on Eloqua: 6 Tips for a Better Implementation
Getting started on Eloqua might feel a little overwhelming, and in truth, it’s not the easiest project you’re ever going to take on. It’s a powerful tool but it’s also very complex, and the available training is a little on the limited side. There are some important strategic things you’ll need to think through before […]